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Customer Research Survey

Customer research surveys reveal the real reasons people chose your product and what keeps them loyal. This free template asks how customers discovered you, what problem they were solving, and how satisfied they are today, giving you the voice-of-customer data you need to grow.

check_circleFree, unlimited responses, no login for respondents

quizCustomer Research Survey

What is inside this template

Ready-made questions you can keep, edit or remove.

1How did you first hear about us?
Multiple choice
2What problem were you trying to solve when you found us?
Long text
3How long have you been a customer?
Multiple choice
4Which features do you use most often?
Checkboxes
5How likely are you to recommend us to a friend?
Rating
6How satisfied are you with our support experience?
Linear scale
7What almost stopped you from buying?
Multiple choice
8What would you improve if you could change one thing?
Long text

Who uses the customer research survey

check_circleProduct teams building ICP profiles and positioning docs
check_circleGrowth teams optimising acquisition channels based on real attribution
check_circleCustomer success managers identifying churn risk and loyalty drivers

How to use this template

From template to live form in four steps.

touch_appStep 1
Open the template

Click Use This Template to load it straight into your free SurveyHeart account.

editStep 2
Edit the questions

Change the wording, add or remove fields and set what is required. No design work needed.

shareStep 3
Share the link

Send it by WhatsApp, email or QR code. Respondents fill it on any device, no app or login.

table_chartStep 4
Collect responses

See answers in real time and export to Excel, CSV and PDF whenever you want.

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A customer research survey goes deeper than a satisfaction score. It uncovers how buyers found you, what job they hired your product to do, and what almost made them walk away. This free template covers discovery channels, feature usage, recommendation likelihood, and open feedback. Share the link after purchase or onboarding, collect responses on any device, and export to Excel for segmentation. No login needed for respondents.

Frequently asked questions

How is a customer research survey different from a feedback form?

A feedback form captures satisfaction on a single interaction. A customer research survey digs into the full customer journey, from discovery to loyalty, giving you strategic insight.

When should I send this survey?

Send it after the customer has had enough time to experience your product, typically 30 to 90 days after sign-up or first purchase.

Can I add a net promoter score question?

Yes. Add a Rating or Linear scale field and label it with your NPS question, then set the scale to 0-10.

Is this template free to use?

Yes. The template and SurveyHeart's free plan cost nothing, with unlimited responses.

Use the Customer Research Survey now

Free plan, unlimited responses, no time limit.